Edward Bernays
Crystallizing Public Opinion
- Suzeteo Enterprises
- 2019
- Gebunden
- 156 Seiten
- ISBN 9781947844919
You may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays was ready and willing to pick up the mantle. He made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations. Bernays would find plenty of businesses and organizations eager to put him to work. Bernays would be called in to help overthrow governments, sell
Mehr
Weniger
zzgl. Versand
in Kürze