Gregory, Anne. Planning and Managing Public Relations Campaigns - A Strategic Approach. Kogan Page, 2020.
eng

Anne Gregory

Planning and Managing Public Relations Campaigns

A Strategic Approach
  • Kogan Page
  • 2020
  • Gebunden
  • 348 Seiten
  • ISBN 9781789663235

A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.

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