with the present, the abstract with the everyday, the visual with the verbal, the moral with the mundane. Like hot- wiring a car, connections are able to bypass logic and access our deepest instincts and emotions, generating an instant neurological reaction. Connect reveals the secret art of making connections in eleven engaging, revelatory chapters. It blends cutting-edge neuroscience with ancient rhetoric and wonderfully shareable examples from popular culture; and it incorporates exercises to help work your own creative muscles, so you can become quicker at making connections and finding your own stories, metaphors, analogies and jokes. If you want more sparkle when you speak, more power when you present, more wow when you write, then this book will show you the skills to connect with anyone about anything, anytime and anywhere.