and doing it in such a way that those watching you know you are too. How can you generate your own compelling and influential media and influence others? How can you get yourself on the top media brands you would love to be on? How can you come across as the expert you are? In this book you will learn how to: Master getting noticed in an incredibly noisy world Determine effective media messages that show your expertise Know your key messages and why that is absolutely essential Launch an interview so that the audience sticks around for the entire show How to elegantly handle surprises while being interviewed The top media No-Nos Tips for on-camera interviews Master the Inner and Outer games of media And more... For authors, speakers, consultants, coaches, entrepreneurs, influencers, and thought leaders who want to look confident, poised, focused, and skilled anytime they are on-camera doing a media interview, creating a video, or doing their next "live."