HBR Guide to Data Analytics Basics for Managers (HBR Guide Series). Ingram Publisher Services, 2018.
eng

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

  • Ingram Publisher Services
  • 2018
  • Taschenbuch
  • ISBN 9781633694286

How to use data for better decisions--from gathering the right information to making sense of the numbers to communicating your findings and getting buy-in. * Provides practical advice for managers on how to use data to make smarter decisions * Describes a three-step process for understanding data: gathering the right information, analyzing the numbers, and communicating your findings * Provides perspectives on the topic from a variety of data and analytics experts * Contains advice on how to work more effectively with your data scientists, including questions to ask to get the data you need * Provides tips and tricks to make persuasive data visualizations *

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Explains analytical terms and concepts, including regression analysis, correlation vs. causation, and statistical significance Audience: General (non-quant) managers. Announced first printing: 20,000 Laydown goal: 7,500

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