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Levinson, Jay Conrad / Shel Horowitz. Guerrilla Marketing to Heal the World - Combining Principles and Profit to Create the World We Want. Morgan James Publishing llc, 2016.
eng

Jay Conrad Levinson / Shel Horowitz

Guerrilla Marketing to Heal the World

Combining Principles and Profit to Create the World We Want
  • Morgan James Publishing llc
  • 2016
  • Taschenbuch
  • 386 Seiten
  • ISBN 9781630476588

Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful

Mehr Weniger
partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share

Etwa 20 Tage