'I love [this] book... I read it and it's bewitched me ever since. I'm spellbound' (Chris Evans, Radio 2) 'Ikigai urges individuals to simplify their lives by pursuing what sparks joy for them' (Marie '' Kondo) Every moment in our life happens only once, and if we let it slip away, we lose it forever--an idea captured by the Japanese phrase ichigo ichie. Often spoken in Japan when greeting someone or saying goodbye, to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or 'ceremony of attention', whose intricate rituals compel us to focus on the present moment. The Book of Ichigo-Ichie: The Art of Living of Making the Most of Every