Isn't it ironic that information about healthy living is in such abundance yet people are more confused than ever? In excess of 80% of today's healthcare costs are spent treating chronic diseases like diabetes, hypertension, high cholesterol, heart disease, cancer, and obesity. This is a function of our modern society, characterized by Overnutrition, Under-activity, Circadian rhythm disruption, and a Hectic and stressful lifestyle-or OUCH-unlike any we've seen before. In OUCH! The Pain of Modern Civilization, authors Dr. Ajay Issar and Alka Issar offer a four-factor model of chronic disease that not only links these behaviours with their physical consequences, but explains in detail the means of assailing them. Here is a practical, personalized approach aimed at health promotion and shared compellingly by way of case studies, recipes, and advice for