this innovative theory, Raud draws on a wide range of disciplines, from anthropology, sociology and cultural studies to semiotics and philosophy. The theory is illustrated throughout with examples drawn from both 'high' and popular culture, and from Western and Asian traditions, dealing with both contemporary and historical topics. The book concludes with two case studies from very different contexts - one dealing with Italian poetry in the 13th century, the other dealing with the art scene in Eastern Europe in the 1990s. This timely and original work makes a major new contribution to the theory of culture and will be welcomed by students and scholars throughout the social sciences and humanities.