The burger, long the All-American meal, is undergoing an identity crisis. From its shifting place in popular culture to the efforts, by investors such as Bill Gates, to seek to find the non-animal burger that can feed the world, the burger's identity has become as malleable as that patty of protein itself, before it is thrown on a grill. Carol J. Adams's Burger is a fast-paced and eclectic exploration of the history, business, cultural dynamics, and gender politics of the ordinary hamburger.