The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence. Jeff Koob, a psychologist, provides examples of advertisers using propaganda and other "invisible" means of persuasion. He explores the history of advertising and public relations, and focuses on how: • advertisers employ deceptive and manipulative techniques • media campaigns have become a tool of corporate social engineering • propaganda works across the spectrum of media, from