What do Richard Branson, Quincy Jones, Yvon Chouinard, David E. Stewart, Elon Musk, Frank Nuovo, John Paul DeJoria and Steve Jobs have in common with Benjamin Franklin, Leonardo da Vinci, Teddy Roosevelt, Thomas Jefferson and Sir Isaac Newton? They all share the 12 Essential Traits of the Renaissance Man. BEYOND GENIUS travels through history to determine the 12 essential traits that define a Renaissance Man, then applies those attributes to determine some of the Renaissance Men of today. We tell their stories of determination and perseverance, their expertise in a variety of fields, their insatiable curiosity, the infusion of their wisdom and creativity into our culture.