Christine L. Nystrom's provocative work offers up a fresh approach to ongoing- and increasingly urgent-questions about the role of symbols and technology in shaping human experience. In lucid, lively, and always-accessible prose, she examines an eclectic range of topics-from Hopi grammar to the etiquette of beach-going to the primal allure of the horror film-to uncover the principles that structure the way we make meaning of our world. A cross-disciplinary tour de force, The Genes of Culture integrates insights from philosophy, the physical sciences, social psychology, and cultural criticism to pose challenging questions for today's students of media. This book is an exemplary foundation reader for graduates or undergraduates in communication and media studies.