- Peter Lang
- 2020
- Gebunden
- 254 Seiten
- ISBN 9781433147333
Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell's patents expired, it had to fight competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T;, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur
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