Chuck Klosterman is the New York Times bestselling author of DOWNTOWN OWL; CHUCK KLOSTERMAN IV; KILLING YOURSELF TO LIVE; SEX, DRUGS, AND COCOA PUFS; and FARGO ROCK CITY. Klosterman's new collection of pop-culture essays attempt to answer the difficult questions in life, such as: does Barack Obama make you want to drink Pepsi? Does ABBA remind you of AC/DC? If so, you probably don't need to read this book.