This book offers a magisterial overview on children and television from the accumulated global literature in this field of the past 50 years, combining both the American tradition, influenced heavily by developmental psychological studies, as well as the European tradition, characterized by more sociological and cultural studies perspectives to the field. Similarly, it draws together a methodological diversity from both the quantitative - experimental and survey research, together with the qualitative - ethnographic and interview - research of children and television. With a distinctively international approach, "Children and Television" highlights the global perspective in each of the chapters, balancing the need to contextualize television in children's lives in