Anderson, Chris. The Long Tail - Why the Future of Business Is Selling Less of More. Hachette Book Group USA, 2008.
eng

Chris Anderson

The Long Tail

Why the Future of Business Is Selling Less of More
  • Hachette Book Group USA
  • 2008
  • Taschenbuch
  • 288 Seiten
  • ISBN 9781401309664

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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