Kapferer, Jean-Noël / Vincent Bastien. The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands. Kogan Page, 2025.

eng

Jean-Noël Kapferer / Vincent Bastien

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

Kogan Page
2025

Gebunden
472 Seiten
ISBN 9781398624269

46,00 €

inkl. MwSt.
zzgl. Versand

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