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Cookie akzeptierenPatrick Kiernan
Language, Identity and Cycling in the New Media Age
- Palgrave Macmillan UK
- 2017
- Gebunden
- 324 Seiten
- ISBN 9781137519504
This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part
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