thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting - rather than relying on the boss's instincts. By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the ?geek' leaders of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future. The future is geek.