Lencioni, Patrick M.. Getting Naked - A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty. John Wiley & Sons Inc, 2010.
eng

Patrick M. Lencioni

Getting Naked

A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
  • John Wiley & Sons Inc
  • 2010
  • Gebunden
  • 240 Seiten
  • ISBN 9780787976392

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. * Offers a key resource

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for gaining competitive advantage in tough times * Shows why the quality of vulnerability is so important in business * Includes ideas for inspiring customer and client loyalty * Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

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