Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field, more so than ever before. Written in a practical and approachable style, Ethics in Public Relations outlines the important ethical concerns in public relations and corporate communications and gives readers the tools and knowledge to enable them to make defensible decisions. Not a 'tome' on ethical theory so much as an insightful guide, it explains in detail the personal and professional issues that affect public relations practitioners regularly, such as truth and trust, relationships with journalists and outside conflicts. Written by