What will be the fate of childhood in the twenty-first century? Will children increasingly be living 'media childhoods', dominated by the electronic screen? Will their growing access to adult media help to abolish the distinctions between childhood and adulthood? Or will the advent of new media technologies widen the gaps between the generations still further? In this book, David Buckingham provides a lucid and accessible overview of recent changes both in childhood and in the media environment. He refutes simplistic moral panics about the negative influence of the media, and the exaggerated optimism about the 'electronic generation'. In the process, he points to the challenges that are posed