axioms and anecdotes, Sinek amplifies that vision with new ideas that will inspire readers to overcome obstacles and become the leaders they wish they had. The book is organized around the challenges we all face in the modern world of work, whether we're just out of college or trying to lead a giant company. From confronting doubts, to building a team, to recovering from failure, Sinek helps us see things in a fresh and inspiring way. Consider just a few of his insights.... "A team is not a group of people that work together. A team is a group of people that trust each other." "Fight against something and we focus on the thing we hate. Fight for something and we focus on the thing we love." "We'd achieve more if we chased the dream instead of the competition."