Sutton, D.. Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing. Palgrave Macmillan US, 2009.
eng

D. Sutton

Globalizing Ideal Beauty

Women, Advertising, and the Power of Marketing
  • Palgrave Macmillan US
  • 2009
  • Gebunden
  • 224 Seiten
  • ISBN 9780230611740

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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