"Absorbing, witty, and persuasive."--BusinessWeek Top 10 Business Books of 2004 "Brilliant. . . . The case Schwartz makes for a correlation between our emotional state and what he calls the 'tyranny of choice' is compelling, the implications disturbing. . . . An insightful book."--Christian Science Monitor "A revolutionary and beautifully reasoned book about the promiscuous amount of choice that renders the consumer helpless. A must-read."--Martin Seligman, author of Authentic Happiness Whether we're buying a pair of jeans, ordering coffee, selecting a wireless carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the over-whelming abundance of choice. For Americans, choice is the hallmark of individual freedom and self-determination. But having too much choice can actually be detrimental: choice overload can make you question your decisions before you make them, set up unrealistically high expectations, and lead to self-blame for any failure. The result is decision-making paralysis, anxiety, and