to the curious: * What can you do to stay calm when you're playing the volatile stock market? * What's the best way to get someone to stop smoking? * How can you maximize the return on your investment at an all-you-can-eat buffet? * Is it possible to put a price on the human soul? * Can you ever rationally justify spending thousands of dollars on a Rolex? In Ask Ariely , a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.