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  1. The Adweek Copywriting Handbook
    eng
    Joseph Sugarman
    The Adweek Copywriting Handbook
    The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
    • Wiley John + Sons
    • 2007
    • Taschenbuch
    26,00€

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    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines a…