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  1. Made to Stick
    eng
    Chip Heath / Dan Heath
    Made to Stick
    Why Some Ideas Take Hold and Others Come Unstuck
    • Random House UK Ltd
    • 2008
    • Taschenbuch
    • 323 Seiten
    16,50€

    Auf Lager

    What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not compli…