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  1. Crossing the Chasm
    eng
    Geoffrey A. Moore
    Crossing the Chasm
    Marketing and Selling Disruptive Products to Mainstream Customers
    • Harper Collins Publ. USA
    • 2014
    • Taschenbuch
    • 273 Seiten
    24,50€

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    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In…