Der Perlentaucher unter den Buchläden

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Gefundene Autoren: J. M. Beach oder Gordon R. Foxall oder Marian Mathison Desrosiers oder Isabell Koinig oder Monojit Chatterji

  1. Consumer Awareness and Textile Sustainability
    eng
    Consumer Awareness and Textile Sustainability
    • Springer Nature Switzerland
    • 2023
    • Gebunden
    • 148 Seiten
    128,39€

    in Kürze

  2. Problem Solving in Economics
    eng
    Monojit Chatterji
    Problem Solving in Economics
    A Quantitative Approach
    • WSPC
    • 2023
    • Gebunden
    • 304 Seiten
    92,60€

    in Kürze

  3. The Theory of the Marketing Firm
    eng
    Gordon R. Foxall
    The Theory of the Marketing Firm
    Responding to the Imperatives of Consumer-orientation
    • Springer International Publishing
    • 2022
    • Taschenbuch
    • 400 Seiten
    149,79€

    in Kürze

    The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its …
  4. The Theory of the Marketing Firm
    eng
    Gordon R. Foxall
    The Theory of the Marketing Firm
    Responding to the Imperatives of Consumer-orientation
    • Springer International Publishing
    • 2021
    • Gebunden
    • 400 Seiten
    149,79€

    in Kürze

    The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its …
  5. Can We Measure What Matters Most?
    eng
    J. M. Beach
    Can We Measure What Matters Most?
    Why Educational Accountability Metrics Lower Student Learning and Demoralize Teachers
    • Rowman & Littlefield Publishers
    • 2021
    • Taschenbuch
    • 208 Seiten
    40,50€

    in Kürze

  6. The Myths of Measurement and Meritocracy
    eng
    J. M. Beach
    The Myths of Measurement and Meritocracy
    Why Accountability Metrics in Higher Education Are Unfair and Increase Inequality
    • Rowman & Littlefield Publishers
    • 2021
    • Gebunden
    • 210 Seiten
    81,80€

    in Kürze

    This book examines the idea of educational accountability in higher education.
  7. John Banister of Newport
    eng
    Marian Mathison Desrosiers
    John Banister of Newport
    The Life and Accounts of a Colonial Merchant
    • McFarland and Company, Inc.
    • 2017
    • Taschenbuch
    • 248 Seiten
    62,70€

    in Kürze

    Merchant John Banister (1707-1767) of Newport, Rhode Island, wore many hats: exporter, importer, wholesaler, retailer, money-lender, extender of cred…
  8. Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
    eng
    Isabell Koinig
    Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
    Evidence from Four Countries
    • Springer Fachmedien Wiesbaden
    • 2016
    • Taschenbuch
    • 396 Seiten
    53,49€

    in Kürze

    Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four d…