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Rory Sutherland
Alchemy
The Magic of Original Thinking in a World of Mind-Numbing Conformity
Random House UK Ltd
2021
Taschenbuch
384 Seiten
19,50
€
Auf Lager
'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even thoug…
eng
Seth Godin
This is Marketing
You Can't Be Seen Until You Learn To See
Penguin Books Ltd (UK)
2018
Taschenbuch
288 Seiten
21,50
€
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**Seth Godin** is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 langu…
eng
Matthew Dixon / Brent Adamson
The Challenger Sale
How To Take Control of the Customer Conversation
Penguin Books Ltd (UK)
2013
Taschenbuch
21,50
€
Auf Lager
**Matthew Dixon** and **Brent Adamson** are managing directors with CEB in Washington, D.C.