Der Perlentaucher unter den Buchläden

Genauer suchen (7 Treffer)
Filter schließen (7 Treffer)

Suchergebnis

Gefundene Autoren: Fredrik Andren-Sandberg oder Jiazhen Huo oder Rajagopal

  1. Advances in Theory and Practice in Store Brand Operations
    eng
    Jiazhen Huo
    Advances in Theory and Practice in Store Brand Operations
    • Springer Nature Singapore
    • 2022
    • Taschenbuch
    • 272 Seiten
    139,09€

    in Kürze

  2. Advances in Theory and Practice in Store Brand Operations
    eng
    Jiazhen Huo
    Advances in Theory and Practice in Store Brand Operations
    • Springer Nature Singapore
    • 2021
    • Gebunden
    • 272 Seiten
    139,09€

    in Kürze

    This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel stra…
  3. Commodities Pricing and the Bulk Trap
    eng
    Fredrik Andrén-Sandberg
    Commodities Pricing and the Bulk Trap
    Learnings from Industries at the Forefront
    • Springer International Publishing
    • 2019
    • Taschenbuch
    • 156 Seiten
    53,49€

    in Kürze

    This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are…
  4. Contemporary Marketing Strategy
    eng
    Rajagopal
    Contemporary Marketing Strategy
    Analyzing Consumer Behavior to Drive Managerial Decision Making
    • Springer International Publishing
    • 2019
    • Gebunden
    • 300 Seiten
    149,79€

    in Kürze

    The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. Th…
  5. Market Entry in China
    eng
    Market Entry in China
    Case Studies on Strategy, Marketing, and Branding
    • Springer International Publishing
    • 2018
    • Taschenbuch
    • 240 Seiten
    74,89€

    in Kürze

    This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope o…
  6. Commodities Pricing and the Bulk Trap
    eng
    Fredrik Andrén-Sandberg
    Commodities Pricing and the Bulk Trap
    Learnings from Industries at the Forefront
    • Springer International Publishing
    • 2018
    • Gebunden
    • 156 Seiten
    53,49€

    in Kürze

    This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are…
  7. Market Entry in China
    eng
    Market Entry in China
    Case Studies on Strategy, Marketing, and Branding
    • Springer International Publishing
    • 2016
    • Gebunden
    • 240 Seiten
    74,89€

    in Kürze

    This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope o…