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  1. Using Behavioral Science in Marketing
    eng
    Nancy Harhut
    Using Behavioral Science in Marketing
    Drive Customer Action and Loyalty by Prompting Instinctive Responses
    • Kogan Page
    • 2022
    • Taschenbuch
    37,50€

    Auf Lager

    Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.