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  1. Strategic Retail Management and Brand Management
    eng
    Doris Berger-Grabner
    Strategic Retail Management and Brand Management
    Trends, Tactics, and Examples
    • de Gruyter Oldenbourg
    • 2021
    • Taschenbuch
    • 447 Seiten
    39,95€

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    The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digi…