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Gefundene Autoren:
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This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace.…
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Handbook of Research on Management and Strategies for Digital Enterprise Transformation
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Enlightened Marketing in Challenging Times
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160,49
€
in Kürze
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product …
eng
Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
2020
Gebunden
724 Seiten
246,09
€
in Kürze
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace.…