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**John S. Hammond** is an internationally known decision-making consultant specializing in negotiation and corporate strategy, and a former professor at Harvard Business School. **Ralph L. Keeney** is a Research Professor Emeritus at Fuqua School of Business at Duke University, a member of the National Academy of Engineering, and a well-known decision-making consultant. **Howard Raiffa** , a pioneer in developing decision and negotiating analysis, is professor emeritus at Harvard Business School, and the author of _The Art and Science of Negotiation_. He has extensively taught decision making to students of business, public policy, law, and medicine.