Dieter Puchta / Friedrich Schneider / Stefan Jenewein / Florian Wakolbinger / Stefan D. Haigner
The Berlin Creative Industries
An Empirical Analysis of Future Key Industries
- Gabler Verlag
- 2010
- Taschenbuch
- 152 Seiten
- ISBN 9783834923110
The authors give a differentiated overview of various approaches towards the Creative Industries and investigate the specific business models and financing needs. The Creative Industries have a heterogeneous structure and a vast fraction of small or micro enterprises.
53,49
€
inkl. MwSt.zzgl. Versand
in Kürze