Der Perlentaucher unter den Buchläden Eichendorff21

More than 40 years ago, Hanno Wolfram started his professional life in the healthcare arena as a medical representative working for a research based pharmaceutical company. After 22 years in various managerial positions he stepped out of this industry after a number of international assignments being Area Manager Europe. In the more than 20 years following, he worked for the pharmaceutical industry in consulting, educational and change projects in more than 25 countries on all continents. This created a steep learning curve. Having met numerous C-suite and line managers it became clear that in the pharmaceutical industry many terms and buzzwords are used, without ever having been defined. Not a problem as such, but not having the identical understanding, meetings and discussions cannot bear fruits. This was the trigger to start writing. In 2016 his first textbook about Key Account Management in Pharma was published in English. Being familiar with digital tools himself was the basis for starting to investigate, collect, synthesize and write this book showing pathways into a different, yet breathtakingly different future, designed to create better healthcare putting the patient in the center.