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Gefundene Autoren: S. Umit Kucuk

S. Umit Kucuk is faculty member at the University of Washington, Tacoma, USA. He is widely published in Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, Psychology & Marketing and Technovation, among others. He is the author of Brand Hate: Navigating Consumer Negativity in the Digital World, 2nd Edition and Visualizing Marketing: From Abstract to Intuitive.

  1. Visualizing Marketing
    eng
    S. Umit Kucuk
    Visualizing Marketing
    From Abstract to Intuitive
    • Springer International Publishing
    • 2024
    • Taschenbuch
    • 316 Seiten
    160,49€

    in Kürze

  2. Visualizing Marketing
    eng
    S. Umit Kucuk
    Visualizing Marketing
    From Abstract to Intuitive
    • Springer International Publishing
    • 2023
    • Gebunden
    • 316 Seiten
    160,49€

    in Kürze

    This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concep…
  3. Consumer Voice
    eng
    S. Umit Kucuk
    Consumer Voice
    The Democratization of Consumption Markets in the Digital Age
    • Springer International Publishing
    • 2020
    • Gebunden
    • 140 Seiten
    64,19€

    in Kürze

    This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing inte…
  4. Brand Hate
    eng
    S. Umit Kucuk
    Brand Hate
    Navigating Consumer Negativity in the Digital World
    • Springer International Publishing
    • 2019
    • Taschenbuch
    • 212 Seiten
    69,54€

    in Kürze

    This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers g…
  5. Brand Hate
    eng
    S. Umit Kucuk
    Brand Hate
    Navigating Consumer Negativity in the Digital World
    • Springer International Publishing
    • 2018
    • Gebunden
    • 212 Seiten
    96,29€

    in Kürze

    This book focuses on the concept of ¿brand hate¿ and consumer negativity in today¿s digital markets. It explores the emotional detachment consumers g…