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Dan Ariely is the bestselling author of _Predictably Irrational, The Upside of Irrationality_ , and _The (Honest) Truth About Dishonesty_. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the _New York Times_ , the _Wall Street Journal_ , the _Washington Post_ , the _Boston Globe_ , and elsewhere. He lives in North Carolina with his family.