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**Nicholas Ind** is an established author, consultant and academic. He writes for business journals including _Brand Management_ and s _trategy + business_. He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of _Living the Brand_ and _Beyond Branding_(both published by Kogan Page). **Clare Fuller** is currently a member of the team at Promise - a London/New York-based consultancy who are the world's leading co-creation company. Their impressive client list includes Ernst & Young, ITV, McDonald's New Labour, Dubai government, Visa Europe, AstraZeneca, Hilton and Barclays. **Charles Trevail** is CEO at Promise and has been a leader in the consulting world for the past 20 years. Founded in 2003, Promise has become a leading consultancy helping brands grow through brand management and innovation. Charles has advised a number of organizations internationally including British Airways, BMW, Volkswagon Group, McDonalds, Etihad, Hilton, Telefonica and Visa, as well as advising a number of national governments, political leaders and their parties.
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