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Sie haben nach Aaker, David A. gesucht

  1. Strategic Market Management, 12th Edition
    eng
    Christine Moorman / David A. Aaker
    Strategic Market Management, 12th Edition
    • John Wiley & Sons Inc
    • 2023
    • Taschenbuch
    • 480 Seiten
    110,50€

    Etwa 20 Tage

  2. Marketing Research, Thirteenth Edition
    eng
    David A. Aaker / George S. Day …
    Marketing Research, Thirteenth Edition
    • John Wiley & Sons Inc
    • 2018
    • Taschenbuch
    • 768 Seiten
    156,50€

    Etwa 20 Tage

    Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of m…
  3. Brand Relevance - Making Competitors Irrelevant
    eng
    David A. Aaker
    Brand Relevance - Making Competitors Irrelevant
    Making Competitors Irrelevant
    • John Wiley & Sons Inc
    • 2011
    • Gebunden
    • 400 Seiten
    32,00€

    Etwa 20 Tage

    "Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearl…
  4. Building Strong Brands
    eng
    David A. Aaker
    Building Strong Brands
    • Simon + Schuster UK
    • 2010
    • Taschenbuch
    14,50€

    Auf Lager

  5. Strategic Market Management
    eng
    Damien Mcloughlin / David A. Aaker
    Strategic Market Management
    Global Perspectives
    • John Wiley & Sons Inc
    • 2010
    • Taschenbuch
    • 368 Seiten
    68,00€

    Etwa 20 Tage

    The book is a European adaptation of our current US book: Strategic Market Management, 9th edition by David Aaker. The new edition text will be a mai…
  6. Brand Leadership
    eng
    David A. Aaker / Erich Joachimsthaler
    Brand Leadership
    • Simon & Schuster Ltd
    • 2009
    • Taschenbuch
    • 368 Seiten
    14,00€

    Etwa 20 Tage

  7. Spanning Silos
    eng
    David A. Aaker
    Spanning Silos
    The New CMO Imperative
    • Harvard Business Review Press
    • 2008
    • Gebunden
    • 217 Seiten
    28,50€

    Etwa 20 Tage