Reichheld, Fred / Harvard Business Review et al. HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt). Harvard Business Review Press, 2026.

eng

Fred Reichheld / Harvard Business Review / Roger L. Martin / Sandra Matz / Theodore Levitt

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

Harvard Business Review Press
2026

Taschenbuch
224 Seiten
ISBN 9798892793049

22,50 €

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