- Rock Rooster Books
- 2022
- Taschenbuch
- 212 Seiten
- ISBN 9798888090015
Growing your business sounds easy. But successful sales and marketing is hard. Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back. Learn how to market more convincingly, sell more successfully, and manage more effectively. In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn't. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and services more effectively for long-term growth. By highlighting powerful examples, we're given a comprehensive overview of sales management, sales tips, marketing management, and marketing tactics. No matter if you're selling products, services, or an idea, Sticky Sales and Marketing teaches why some sales and marketing techniques work-and others don't-and what impacts the bottom line the most. Through insightful stories and examples, you'll learn how
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