they lean on learnings from successful sustainable businesses. Business leaders will find that this book provides deep insights on improving their existing sustainable practices, and speeding up the transition from linear to circular, narrow stakeholder driven to community driven. For prospective entrepreneurs the book provides the nudge needed to start up a sustainable enterprise. Students and researchers can benefit from real-life examples of how sustainable transformations unfold. The book thus creates an easy guide for those willing to make the transition to sustainability, start a sustainable business and most of all, to motivate those who may not yet be convinced about the long-term sense of taking care of our people and our earth.