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Cookie akzeptierenSocial Media Marketing
- Springer Nature Singapore
- 2018
- Gebunden
- 252 Seiten
- ISBN 9789811053221
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to ¿hear¿ about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space
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