78% of them being published since the 1970's. Along with the cichlids and damselfishes they might be one of the most studied and well published family of tropical fishes. Why then have chaetodontids attracted so much attention? The butterflyfishes are mostly shallow water inhabitants that are approachable and easily recognizable, making their study very feasible. Their bright coloration has provoked many hypotheses but has posed more questions about coloration than it has provided answers. And despite their apparent overall morphological similarity, their highly structured and varied social systems have made them an ideal model for such studies. The reasons for choosing these organisms are indeed as diverse as the studies themselves.