The art of influencing other people and winning them over for yourself and your goals is more important than ever. How do I show genuine interest in other people and build lasting relationships? The ideas from Dale Carnegie's classic How to Win Friends show that modern communication guides by no means reinvent the wheel. The book was first published in 1936, became the secret to success for celebrities such as Warren Buffett and Lee Iacocca, and has lost none of its relevance and topicality to this day. Gröls Classics - English Edition