Do we think in images or in language? Can writing visualize time? Heinz Gappmayr (1925-2010) was interested in text as a spatial event and in letters as architecture. Although his works were often presented in the context of Visual Poetry, Gappmayr himself preferred the more neutral term "text" to lyricism. His understanding of written language as a conceptual medium and typography as an indicator of physicality was closer to Lawrence Weiner’s approach than to that of the Concrete Poets. This volume accompanies an exhibition at the Tiroler Landesmuseum and includes Gappmayer’s most important art-in-architecture projects, as well as a complete notebook from 1961, with commentary by